A one-woman studio crafting Instagram feeds, ad creative & paid campaigns that move the needle. Five years, forty-plus brands.
I'm Elma — a social media designer and ad strategist helping growing brands look intentional online. From scroll-stopping carousels to high-converting ad sets, every pixel and caption is built to earn attention and revenue.
I work directly with founders and small teams. No agency layers, no handoffs — just one person who lives in your Meta Business Suite and treats your grid like it's her own.
Pick a single service or hand me the whole channel. Most clients start with one and end up keeping me on retainer.
Feed posts, carousels, story templates and highlight covers — designed for your brand, built to stop the thumb.
Meta & TikTok paid social — creative, targeting, daily optimisation, weekly reports. ROAS-first, always.
Monthly content calendars, pillar planning and caption writing tuned to your voice and the algorithm.
Soup to nuts. Strategy, design, ads, reporting. You make the product — I make the internet care about it.
A coastal boutique hotel needed a feed that felt like a long Sunday lunch. Rebuilt the grid, launched seasonal ad sets and grew bookings through Q1.
Cult-favourite clean skincare, post-launch. Owned the entire paid social engine across Meta and TikTok, plus reels-first feed direction.
Independent bakery building a local cult following. Reels-led strategy, weekly drops, neighbourhood-targeted ads.
Slow-fashion label launching a third capsule. Built the editorial-feed direction, produced campaign assets, ran top-of-funnel ads.
A 60-minute call, a full audit of your channels, your competitors and the last 90 days of paid performance. Nothing gets designed until we know what's broken and what's worth doubling down on.
A 4-week content calendar, a paid-ads test matrix and a brand-design system. You approve the direction before a single asset gets made.
Posts, carousels, reels, ads — all designed, copywritten and scheduled. You see everything in Notion, comment in one place, approve in one click.
Weekly performance reviews. The winners get scaled, the losers get killed, and the calendar evolves every month. That's where compounding actually lives.
Tell me a bit about your brand, your goals and what's not working. I reply within 48 hours, usually same day.